Friday, February 7, 2014

Does -- or should -- expensive rebranding add value to the brand?

According to recent news pieces here and here, United Biscuits is relaunching its McVitie’s biscuit brand in what is a £12 million marketing project. The campaign “aims to evoke ‘the emotional role biscuits play in our lives” and means that all United Biscuits sweet products (with the exception of Go Ahead!) will be brought under the McVitie’s brand. This will include Penguin Bars and Jaffa Cakes.

An interesting aspect of this is that 90% of UK households purchased the company’s branded biscuits in 2012 and it currently holds 40% of the market.

So, what we have is the expensive rebranding of an already hugely successful brand. From a trade mark valuation perspective, a thought-provoking (it is hoped) question pops up: Does or can such rebranding add monetary value to the trade mark?


Readers of this blog are well aware that IP valuation is very much a subjective exercise, dependent significantly on the purposes of the valuation. While most of the valuation methods rely significantly on the market performance of the branded goods, some others attach significant importance on the investment placed on the brand, i.e, entail a cost approach. Within this prism, a significant investment on the brand should inevitably add to its value.

Truth be told, the cost approach is not typically relied upon when determining a brand’s value, but it is mostly regarded as a tool to inform or even validate other approaches. But even then, the amount of money poured in to freshen up the brand will still be part of the equation leading to its value determination. Therefore, expensive rebranding does add value to the brand, from an IP valuation perspective. But should it really? Isn’t investing a risk? And what if loyal consumers of the McVitie’s brand don’t ‘bite’? After all, they are already loyal and the brand does extremely well in the UK. Could this be an example “exposing” the artificial nature of IP valuation?

A big thank-you goes to our friend Nikos Prentoulis for preparing this item for IP Finance.

Tuesday, January 21, 2014

Tools to Compare College Costs

According to the College Board’s 2012 report at  www. trends.collegeboard.org, the average 2012-2013 cost for tuition and fees at public four year colleges and universities is $8,655 and $29,056 at private four-year non-profit universities. The report also states that tuition has risen about 27% higher than inflation over the last six years. While college may be costly, it still offers graduates higher earning potential than non-graduates, making it a reasonable goal for many. As with any major investment, it’s best to do research and compare options. Luckily, available online tools enable side-by-side comparison of costs, types of academic programs, graduation rates, and other important factors.
The National Center for Education Statistics provides the online College Navigator at http://nces.ed.gov/collegenavigator. This tool allows you to input the  names of specific schools (or even criteria)  to build a list of schools and obtain side-by-side comparisons.
The Consumer Financial Protection Bureau’s new database, www.consumerfinance.gov/paying-for-college, helps build a customized college financial aid shopping sheet. This database allows cost comparisons, options to pay those costs, and projected debt levels at graduation.
The College Affordability and Transparency Center at  http://collegecost.ed.gov offers links to additional comparison tools, such as the College Scorecard and the Net Price Calculator.
Purchasing a college education can indeed be the key to unlocking earning and intellectual potential! But do shop carefully and realistically to avoid buyers regret and too much debt.

Friday, December 6, 2013

A Nice and Not So Naughty List of Top US IP “Wins”


The month of January is quickly becoming a memory and publishers are still putting together their top 2013 Intellectual Property lists.  Not to be left out, Corporate Counsel recently published: “The Big IP Wins [US] of 2013: An admittedly subjective guide to the patent and copyright hits of the year.”   The list includes: Apple v. Samsung; the Washington and Illinois FRAND cases; FTC v. Activis; Myriad; United States Patent and Trademark Office inter partes review; the Google Books decision; Wiley v. Kirtsaeng; and the Aereo decision.  I particularly like the inclusion of the FRAND cases and the US PTO inter partes review.  Here is the discussion of the FRAND cases:


What's FRAND?

First, the U.S. District Court for the Western District of Washington stepped up to become the first U.S. court to set fair, reasonable and nondiscriminatory (FRAND) royalty rates for standard-essential patents. The Northern District of Illinois was quick to follow. The first case stems from a lawsuit in which Microsoft sued Motorola, claiming the telecommunications company was charging an excessive rate for a standard-essential patent, saying the amount violated Motorola's promise to license the patent on FRAND terms. U.S. District Judge James Robart held a bench trial, and in April took it upon himself to decide the FRAND rate for Motorola's patents—an amount markedly lower than the price Motorola had demanded. This was the first time a judge had ever made such a FRAND determination, and his 207-page opinion has set its own standard. Six months later, Judge James Holderman in the Northern District of Illinois followed Robart's lead. He determined a FRAND rate for licensing a portfolio of standard-essential patents owned by Innovatio IP Ventures, a patent assertion entity that had sued coffee shops, hotels, restaurants, retailers and other commercial users of wireless Internet technology. His rate was drastically lower than what Innovatio had demanded, making it a win for the manufacturers whose products were actually at issue, including Cisco Systems, Netgear and Hewlett-Packard. "It appears there is now a developing trend for district court judges to decide a FRAND rate," says Bart Showalter, a partner at Baker Botts.
Do you think they missed any other notable US IP developments?  Do you know of a solid non-US 2013 IP developments list?  Please share!

Wednesday, December 4, 2013

Music Export Growth Scheme: no strings attached?

"Music Export Growth Scheme opens for second round" is the big headline of a somewhat triumphalist media release from the British government's Department for Business, Innovation & Skills in conjunction with UK Trade & Investment.  It reads as follows, in relevant part:
"Fourteen talented UK-signed acts will today receive financial support to help market themselves around the world, Trade Minister Lord Livingston announced today. The successful applicants from the first round of the Music Export Growth Scheme were revealed after last night’s BRIT Awards celebrated some of the world-beating UK artists who have helped accelerate British music exports to over 13% of the global market.

The Music Export Growth Scheme has been established by UK Trade & Investment (UKTI) and the British Phonographic Industry (BPI) to help small and mid-sized independent music companies promote their artists overseas as part of wider Government efforts to get another 100,000 businesses exporting. The music companies and acts receiving the grants span the genres of rock/alternative, pop, dance/electronic, urban, classical, jazz and world music and are from London, Glasgow, Sheffield, Wiltshire, Leeds, Nottingham and Monmouth (Wales).

Trade Minister Lord Livingston said:
“...  50 years on from the Beatles arriving in the America, the Music Export Growth Scheme will give more talented young British artists the chance to be successful on the international stage. This scheme is just one of a number of ways UK Trade & Investment helps music businesses to get into the rhythm of exporting."
The artists are: * Afrikan Boy * Beth Jeans Houghton * Catfish and the Bottlemen * Drenge * Filthy Boy * Fred V & Grafix * George Benjamin * Holy Mountain * Melt Yourself Down * Public Service Broadcasting * The Crookes * The Temperance Movement [no relation of The Temperance Seven] * Throwing Snow * Zara McFarlane ...

The scheme, funded by UKTI, will make up to £2.5 million of grants available over a two and a half year period. Further application rounds will take place periodically over the next two and a half years, with the next round now open for submissions until 17 March 2014. Applications are open to all UK music companies meeting the application criteria. Full details can be found at http://www.bpi.co.uk/export-scheme.aspx ..."
In an earlier post on the 1709 Blog, this blogger was speculating about the absence of the word "copyright" from the information on the Music Export Growth Scheme's web page. Does anyone know whether this government support comes at a price and, if so, what that price might be?

Stock Market Reactions to Patent Litigation -- can you help?

I have had a request from Nam Nguyen (TU Darmstadt, Germany) who is currently writing a Bachelor Thesis on the topic "Stock Market Reactions to Patent Litigation".

Nam already knows of the information available from an 18 September 2013 blogpost on PatLit, "Patent litigation and stock market reactions: evidence from a recent study" -- but Nam wonders what further information on this subject can be recommended. Readers -- it's up to you!

Monday, November 11, 2013

Call for papers: pre-SASE mini-conference, “Opening the Black Box of Financial Institutions.” Chicago, July 2014


From Olivia Nicol:
 
For the next SASE meeting, Olivia Nicol and David Stark are organizing a mini-conference “Opening the Black Box of Financial Institutions”.
The deadline for submissions is January 20th 2014.
The recent financial crisis has furthered a growing interest in sociology of finance. Studies have focused mainly on the causes or consequences of the crisis, investigating issues related to sociology of  knowledge or to the functioning of financial institutions and their regulation. In the proposed session, we would be interested in contributions that open the black box of financial institutions, studying financial actors at work. Who are those “greedy bankers” who triggered so much public anger during the crisis? How are they recruited, trained, and promoted? How is their work environment organized? What is the ethos prevailing in financial institutions and their sub-divisions? We welcome studies that illuminate financial actors’ personal and professional trajectory, their status hierarchies, their norms and modes of cooperation and restraint, and their worldviews more generally.  Financial actors could belong to different kinds of institutions, from investment banks to credit rating agencies to regulatory agencies.  We welcome both qualitative and quantitative approaches.
Papers for this session could address questions such as the following:
  • A. Value and values on Wall Street
  1. How is economic cooperation and restraint enforced on Wall Street?
  2. How do financial actors frame their obligations towards their peers, their clients, and/or society in general?
  • B. Personal and professional trajectories  
  1. How do career paths and compensation practices on Wall Street affect individuals’ conception of their work? How is compensation distributed and perceived internally?
  2. The revolving door and its consequences on regulation: myth or reality?
  • C. The organization of the work environment
  1. How is the work of valuation (in its various manifestations) organized?
  2. How do spatial and technological arrangements shape interactions and coordination?
Submissions for panels will be open to all scholars on the basis of an extended abstract. The mini-conference will be composed of 2 to 3 panels, depending on the quality of the submissions. Selected participants must submit a completed paper to discussant and organizers by June 1, 2013. If a paper proposal cannot be accommodated within the mini-conference, it will be forwarded to the most appropriate research network as a regular submission.
Organizers: Olivia Nicol and David Stark
https://sase.org/mini-conferences/themes_fr_182.html#MC1
https://sase.org/2014—chicago/sase-26th-annual-conference-theme_fr_173.html

Wednesday, October 23, 2013

RM500 Billion In Debt – Is The Malaysian Government Bankrupt?


“We are going bankrupt in five years time”
“The government has no more money and we have RM500 billion of debt”
“Mismanagement and Corruption has made us poorer”
These are the routine statements you may have heard regarding the state of the Malaysian government finances.  But do they hold any water?
BankruptA while back, in Book 3 of the 259 Trillion Vs 5 Trillion Series, my co-author and I have presented the calculations of the US Government assets and compared them to the so called “mountain of debts” and found out that the opposite was the truth, that the US has far more asset than debt.  People with their own agenda use half-baked statistics to propel “unsuspecting” citizens to become angry and extremely emotional toward their own governments, masking their true intention, which is mostly for power grabs.  As such, with such roaring emotional outburst of various camps on small issues, I will try to dispel a few myths on the Government of Malaysia.  One should view things with brains and facts and not on sensationalized half-truths and emotion.
I have dispelled the myth on the increasing price of Roti Canai in my first Malay book, complete with historical prices and charts.  The conclusions was clear, relative to Malaysians income level, the price of roti canai has dropped significantly.  We can’t blame the government for everything, including the price of ordinary goods.
One such myth is the impending bankruptcy of the Malaysian Government.  One condition of being a bankrupt, is by having more debt than asset.
The following is an extract of the statement from the Government’s Accountant which, to a great extent, compounded the public’s perception that the government is doing very poorly financially.
“The Federal Government assets disclosed in the Statement of Memorandum Accounts only include Recoverable Loans RM95,493 million and Investments RM27,194 million, whereas the liabilities comprised Public Debt RM501,617 million and Other Liabilities RM276 million”. [Extract from 2012 Federal Government Financial Statements report].
The statement clearly implies that the government is withholding assets worth a mere 95+27 = 122 billion ringgit while the debt is now in excess of 500 billion.  But is it really true that the government’s debts exceed its assets, or in other words, bankrupt?
RM500 billion Debt
In the government’s consolidated and unified balance sheet statement, it was reported that the government was only holding a sum of RM27 billion in investments in select companies including that of Kumpulan Wang Amanah Pencen (KWAP) as of the year 2012.  Unfortunately it does not seem to mention the real market value of these assets, which is of many times greater.
Or take for instance that in the same report, it was mentioned that the government’s holding of Petronas is only worth 99.99 million ringgit.  Everyone knows that Petronas is worth a lot more than this.  Fortune500 as well as Petronas itself, reported that it is worth as much as RM521 billion as of Sep 2013 with an amazing 123 billion in an essentially all cash assets!
The investments made into Khazanah Nasional Berhad, a well known investing arm of the government, is worth only RM 5 billion according to the government’s report, but Khazanah itself puts the figure of all of its investments well in excess of RM134 billion, a really significant sum.  The government is simply aggregating the original money it invested into these companies; however the actual marketable value of these investments today is far larger.
To add to its burden, the government also listed the entire, I repeat, the ENTIRE amount of money in the EPF, as its financial obligation by way of government guarantees.  That is worth about RM480 billion at the end of 2012!  Now, this is a colossal amount to guarantee, but the government explicitly guarantees the entire savings of Malaysia’s future retirees.  Not just the EPF will take care of your retirement money, on top of that, the government itself guarantees it.  This is very similar to the banking system, where the bank guarantees all deposits, and the PIDM insure the majority of the deposits in the system while the government, although not being explicit, would guarantee the entire system as well.  [Note: as evident in 2009, the government then had publicly provided an express written guarantee to all deposits in Malaysian banks for a period of several years, without any limitation on the deposited amount]
The total statutory financial guarantees extended by the government is RM690 billion of which, as already stated earlier, 480 billion is due to the guarantees to EPF.  Bet that you have not heard that in the year 2011, the total financial guarantees of the government was in excess of 771 billion ringgit, thus recording a significant drop of about 80 billion in the year 2012.
RM500 billion Debt
Nobody has a clear figure just how much the total assets owned by Malaysia Federal Government, but the total debt of the government (and the deficit) is published widely.  Currently the government owes as much as 500,000,000,000 ringgit (that’s 500 billion ringgit to be exact).  It takes a while to dig the relevant data and study them, so here it is for your consumption.
The reason why the government published a widely lower asset value compared to the “current” value is largely unknown.  When compared to other governments, they also declared far lower asset value than they actually holding.  This accounting anomaly is probably a legacy of old accounting standard which the government follows diligently.  Few corporations do the same to their balance sheet.  Even the Federal Reserve would publish its substantial gold holding at a mere USD35/oz which is the official gold price set by the Nixon administration in 1970’s, instead of the current market price of 1,250 dollars per ounce.  The difference in numbers is huge, it means that the US Gov is under-declaring its gold assets by a trillion dollars or more! Despite every incentive to revalue the holding value for spending purposes and credit worthiness purposes, the government has maintained its position.  Similarly in Malaysia, the government is also under declaring its assets value, even if by re-declaring the value it would have gained a significant political mileage.  Yet the government is often accused of manipulating and cooking the books, however I found no such evidence.  It is of little wonder that the Accountant General and those who actually read and study the balance sheet of the government routinely dismissed the critics of the government who would jump in no time (every year in fact) on their same misleading figures and harp about the impeding bankruptcy.

What does the government owns?

The government owns a significant chunk of the economic wealth, locally and abroad.  Take a look at its investment arm, Khazanah below, you don’t have to see each individual company, just observe the scale and breadth of the investments in many major companies, whether listed in the stock market or not.  Tenaga Nasional, the electricity producer and distributor, Pos Malaysia, CIMB Group, the toll operator and owner, PLUS, and many more such as ASTRO, UEM, Parkson, Axiata and Telekom are all essentially owned by the government.
RM500 billion Debt
The total investments are worth in excess of 134 billion ringgit as recently reported by Khazanah.  The major GLCs are said to be having annual revenue exceeding 400 billion a year, far outpacing the revenue of the government itself.
The government also owns the following:
KWAP, Petronas, PNB, Tabung Haji, EPF, Bank Rakyat, Bank Simpanan and a dearth of other companies and institutions.  For the full list, click here.  Yes, National Feedlot Corporation or NFC is also listed inside.  Well, not all of the investments make money as it turns out.
Now for the full total:
RM500 billion Debt
There are too many zeroes in the total, so in billion, that’s 1,157 billion ringgit, or 1.157 trillion ringgit! This is indeed, much larger than the entire debt of the federal government of 500 billion.  A trillion is a number with 1 followed by 12 zeroes in it.  Therefore the Malaysian Government is actually far from being bankrupt and has tremendous resources at its disposal.
The table above took into account as much as possible (but surely not perfect) the portion of assets co-owned by others such as retirees’ monies in the EPF.  Despite having a fund size of 480+ billion ringgit, it is estimated that 105 billion ringgit is the true money of the government, which it can manipulate by changing the payouts to the retirees and from any yet to be declared profits.  We can also argue that 100% of the 480 billion is government controlled and owned, however this may not be reflective of the financial standing of the government.  Similarly, within Tabung Haji for example, the government has a portion totaling 48 billion ringgit, despite the institution having a combined total customer deposit and government controlled money of 90 billion.
The government also owns plenty of real estates, billions of ringgit in fact.  Due to time limitation, we can only guesstimate the total.  The 2012 report of the financial standing of the government also mentioned that the government is holding some 29 billion ringgit in pure cash in banks and other places.
Therefore, the frequent talks of the impending bankruptcy of the government were just mere talks, without supporting facts.  Now that you know the real facts, you should not be easily swayed by those who want to scare everyone for their own gain.
rm500-billion-debt-5
With more than a trillion ringgit in real assets, the government’s wealth is no doubt, owned by the public, that is, you and the rest of the populace.  This mean that each person in Malaysia owns as much as RM38,500 in economic wealth, held in trust by the government.
In terms of pure, cold hard cash, just how much the government is holding, or able to obtain within a short notice?  Based on the following estimate:
RM500 billion Debt
That’s a lot of cash, which the government can muster in the time of need.  This amount is so large, it is more than 9 months of government expenses.  How many of you, saved this much money for expenses, just in case? If 100 ringgit bills are stacked up on top of each other, it will reach a high of 932 km (space is only 300 km above the earth) or if laid next to each other, the bills would go around the earth four times.
The calculations also did not include the International Reserve of Bank Negara for reasons stated in Book 3 of the series.  The official amount is in excess of RM400 billion, which is again, a really massive number.  The external debt of the federal government? It is less than RM30 billion.  Therefore there is almost zero chance the government would or could be bankrupt anytime soon.  Bank Negara Malaysia is also capable of mustering unlimited amount of ringgit bearing papers if there is ever a need to access cash quickly by the government.  When I say unlimited, it is really is unlimited, it can be multiples of many billions or even trillions.
So the begging question now, if the government is so rich and have a trillion ringgit worth of assets, then just how large and how rich Malaysians combined personal wealth really is especially that they are the true ultimate owner of the government itself?
Sharif Rahman is the co-author of 259 Trillion Vs 5 Trillion book series as well as several other books including one in the Malay language. He can be contacted at his email at author259tvs5t@yahoo.com

Tuesday, October 8, 2013

Gillian Tett: Regulators should say who calls the shots

In her latest column for FT, Gillian Tett highlights the work of legal scholar and anthropologist of finance Annelise Riles. The topic is regulatory harmonization, the attempt to make financial regulation the same across all nations. Since complete harmony is next to impossible, Annelise has been arguing that financial regulators should consider applying a old and established body of law called ‘conflict-of-law’, to finance.   Annelise is making a technical argument which may feel a bit obscure at first to social scientists without legal training. For those who do not have access to FT, you can find a brief explanation of the paper in Risk & Regulation Magazine, which I’m currently editing for CARR at LSE.
According to Annelise:
Unlike the harmonization paradigm which pursues legal uniformity, the “conflicts approach” accepts that regulatory nationalism is a fact of life, and sets for itself the more modest goal of achieving coordination among different national regimes. 
Under the conflicts approach the point is not to define one set of rules that apply for all, as is the case in public international law –the law of international organizations such as the UN or the WTO. Rather, it is simply to define under which circumstance should a particular dispute or problem be subject to one state’s law or another.
Thinking in terms of ‘conflict of laws’ changes the debate over global financial regulation because it raises an altogether different set of questions that are largely being ignored. For example: How far does each regulatory jurisdiction extend, and what should be done when there is overlap? When should so-called host regulators of a global, systemically important financial institution defer to so-called home regulators. Thinking about conflicts between laws encourages us to more carefully examine how we allocate authority across the existing regulatory regimes. The approach gives us another way of examining, and therefore of challenging, the scope of national, international, and non-state regulation. After all, when regulators or market participants make a claim about the application of one or another body of laws to a given party or transaction, they are effectively making an implicit claim about what the scope of their national law should be.
Gillian comments that, “In the near future, such radical ideas are unlikely to fly.” But she also notes that”some regulators do now appear to be privately conceding Ms Riles’ point – namely that co-ordination is an unworkable fantasy – and quietly hunting for alternatives.“